About us Our story

Ita Buttrose AC, OBE has been Patron of the Priceline Sisterhood Foundation since 2014. She is one of the most powerful voices for women across Australia and has had a long interest in health and ageing issues. She is Patron of Dementia Australia,, having served as National President 2011-2014. She has been patron of the Macular Disease Foundation since 2005..

She has enjoyed a distinguished media career in magazines, newspapers, television and radio, and is currently Chair of the Australian Broadcasting Corporation (ABC). Awarded 2013 Australian of the Year, she holds honorary doctorate degrees from three universities for her contribution to the arts, health and ageing.

"I love that I am able to support Australians who need a helping hand through the Priceline Sisterhood Foundation. It supports a range of causes that most women can relate to in some way and allows us to touch the lives of people from all walks of life."

Emily joined the Priceline Sisterhood Foundation as Chair in August 2023.

Emily has been Managing Director of Wesfarmers Health since April 2022, following Wesfarmers’ acquisition of Australian Pharmaceutical Industries Limited. Wesfarmers Health is transforming its existing health, wellness and beauty businesses and looking to invest in opportunities that support simpler, more affordable, and easier to access health and wellness experiences for Australian consumers.

Emily has extensive experience in health as the former Managing Director of BUPA Health Insurance and, prior to that, Managing Director of BUPA Health Services in Australia and New Zealand. She has significant retail experience through her time with Woolworths and Sainsbury (UK). While at Woolworths, she held various roles including Finance Director of Endeavour Drinks, GM Marketplace and GM Finance and Strategy. Emily is also a past non-executive director of Adore Beauty.

Emily has an honours degree in Economics from the University of Sydney, is a CPA, has a Master of Business in Finance and Accounting and is a graduate of the Australian Institute of Company Directors.

Lyn Swinburne AO is a prominent women's advocate and long-standing spokesperson on behalf of Australians personally affected by cancer.

Following her own diagnosis of breast cancer in 1993, Lyn founded Breast Cancer Network Australia – the Pink Ladies, the nation’s most respected and influential consumer-based cancer organisation, which boasts more than 130,000 current members. Her contribution to the Australian community has been recognised with many awards, including Melburnian of the Year (2007) and a finalist in the Australian of the Year (2006).

In 2017, she was named as one of The Financial Review/Westpac’s Australian 100 Women of Influence, where she topped the Social Enterprise Category. She now holds a range of non-Executive Director positions. These have included major health organisations including as Board Chair at the Royal Women’s Hospital for 8 years, retiring from that role in 2022.

Lyn is a proud mother of two, step-mother of two and grandmother of nine. Most of Lyn’s working life has been surrounded by the colour PINK – a theme happily continued in her Board role with the Priceline Sisterhood Foundation.

⁠Peter has over 40 years senior legal, corporate governance and public affairs experience in Australia, New Zealand and the Asia region. Having first worked in a private law firm in Melbourne, Peter then moved to a range of corporate roles in Mobil Oil , Kodak and more recently Australian Pharmaceutical Industries Limited. Peter now runs his own legal consulting business and holds the qualifications of B.Jurisprudence, LLB from Monash University and GAICD.

Whilst at API, Peter became involved with the Sisterhood Foundation in various roles since its inception in 2015, and is committed to promoting the Foundation and the charity partners it supports.

Peter is married with four children (and nine grandchildren) and appreciates the importance of their health and wellbeing and their role in supporting their families.

Jenny joined the Sisterhood Foundation Board in 2019, and is an experienced finance professional with extensive executive experience gained across a variety of large manufacturing and distribution businesses as well as health and aged care.  She is also an experienced Non-Executive Director with extensive Board experience gained largely in complex mental health and disability services as well as education. 

Jenny is a Fellow of the Australian Society of Certified Practising Accountants (FCPA) and holds a Bachelor of Business (Accounting).  She is also a member of the Australian Institute of Company Directors and is a graduate of Leadership Victoria’s Williamson Community Leadership program.  

Through the work of the Foundation in supporting our Charity Partners, Jenny is passionate about delivering lasting positive changes to the lives of others.

Nicky Long is the CEO of Expression Australia. She has a career spanning the healthcare, disability, pharmaceutical, non-government and not for profit sectors.

Nicky has a degree in Nursing, a Graduate Diploma in Marketing and has completed a Masters of Business in Innovation and Leadership. She has worked with major pharmaceutical companies in managing and marketing several major brands, owned and operated her own small wholesale and retail importing business.

Nicky has been a leader in not for profit for the last 10 years, including Inaugural CEO of Maddie Riewoldt’s Vision and board positions with The Royal Women's Hospital Foundation, The Snowdome Foundation and Soap Aid.

Additionally Nicky was a finalist in the 2020 Telstra Business Women's Awards for Victoria - for purpose and social enterprise. She is also a member of 'Mentor Walks Australia' and a member of the mentor program at St Kilda Football Club for AFLW players.

Amanda joined the Priceline Sisterhood Foundation as a Director in August 2023.

Throughout her career, Amanda has specialised in reputation management and advocacy. She balances her current role as General Manager Corporate Affairs and Sustainability for Wesfarmers Health with raising two beautiful daughters.

Amanda holds Bachelor of Commerce (Economics) and Bachelor of Arts (Political Science) from Monash University, as well as a Master of Communication from RMIT.